[SickAttack]

See the ® on the bottom of this page? Get one of those (don't just literally add it to the name or anything in between, but get a registered trademark).

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The symbols ®, TM and SM provide notice to the world that you are claiming trademark rights in any mark using these symbols. You may use the TM on marks identifying goods, and the SM on marks identifying services. You need not have a federal or state registration to use the TM or SM symbols. However, the ® symbol, which provides "statutory notice" can only be used if your mark is federally registered on either the Principal or Supplemental Registers maintained by the United States Patent and Trademark Office (USPTO).

I wait one! How much?

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A trademark protects words, names, symbols, and logos that distinguish goods and services. Your name is one of your most valuable business assets, so it’s worth protecting. You can file for a trademark for less than $300.

How do I get one?

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****** it, bro!

Oh, wait. I got one.

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Unauthorized use of the ® can result in penalties, unless you can show that the unauthorized use was a good-faith mistake. Inadvertent unauthorized use can occur when the USPTO cancels your mark without your knowledge. It is quite likely that your labels and materials will still display the ® when the cancellation issues, thereby leaving you vulnerable to an attack that you were acting in bad faith and should be penalized for unauthorized use.