[nemesis_567]

well, i think the initial friends boost is important and you have to work on that. Try to find some group of friends that want to take their gaming to somewhere new and improve their roles there from the scratch. Besides all that is crucial a innovative script. My and I are going to open a new server tommorrow as well and we already made a marketing evaluation on this issue and we have to say that is hard to bring new people but if you really offer something valuable you will get loyal users.

Good luck