[Coldfox]

I really don't have an answer for what attracts more players , but I can tell you what would immediately attract me.A script that is unique(Not mandatory scratch) with a lot of features that would just be instantly seen when I've joined the server. If you're trying to establish a heavy-rp server then you'll need not a lot of players but a good sum of players that enjoy the server and wouldn't leave it because of the script and dedication if the owner(you) to his server.